Atlético de Madrid announces MCW as Official Regional Partner

Jan 18, 2024

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MCW Joins the Red-and-White Family. The online platform will be associated with our club during the current 2023/24 season.

Atlético de Madrid and MCW have reached an agreement by which the online platform has become the Official Regional Sponsor of our club in the territories of Asia and Latin America for the ongoing 2023/24 campaign.

“We are very pleased to welcome MCW to our family of sponsors; a company that, like our club, focuses on technological and digital development. This partnership will also bring us closer to our fans in Asia and Latin America,” says Diego Sánchez Trillo, Head of Commercial for our club.

Mr. Lee Yong Fuk, Chief Marketing Officer of MCW states, “This partnership is a historical moment for MCW. As MCW’s core business revolves around technology, we see Club Atlético de Madrid as a perfect partner. Each season the get to witness how the club has kept in the forefront of innovation both on and off the pitch showing wonderful results in the process. We’d like to thank Club Atlético de Madrid for their warm welcome to their family through this partnership. We look forward to all our future collaboration with the club.”

In an interview with MCW’s Director, Mr. Cheang Sook Fong, he mentions, “This is an important milestone for MCW. We’ve always strived to deliver our customers a world class experience and we believe that Club Atlético de Madrid is a true testament to that mission. Club Atlético de Madrid has reached and inspired audiences that spread far beyond Spain, this ties perfectly with our brands renewed goals. This partnership aims to transcend the meeting of values that both Club Atletico de Madrid and MCW embody.”

This milestone partnership will see the meeting of two world class brands aiming to make their mark on both sports and entertainment partnerships, as Atlético de Madrid and MCW unite to create a dynamic synergy elevating fan experience. The partnership is not only a testament to the shared values as a celebration of passion that drives them to excel in their respective domains.

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