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ICC and Amazon Prime Video secure exclusive cricket rights for Australia’s forthcoming ICC matches

Dec 4, 2023

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Australia. (Photo Source: Twitter/ICC)

The ICC and Amazon Prime Video have inked a four-year pact granting exclusive live broadcast rights for ICC cricket in Australia via Prime Video Australia. This partnership ensures the exclusive streaming of all major men’s and women’s events, spanning the Cricket World Cups, T20 World Cups, Champions Trophy, U19s, and the esteemed World Test Championship Final. Fans can now catch all the thrilling cricket action solely on Prime Video Australia.

This agreement covers the streaming rights for 448 live matches in Australia from 2024 to 2027. It arrives on the heels of the ICC Men’s Cricket World Cup 2023, a record-breaking spectacle culminating in Australia’s victorious lift of the trophy. This World Cup set unprecedented records in stadium attendance and broadcast viewership, marking it as the most digitally engaging event yet. Undoubtedly, the fervour and clamour for World Cup cricket have reached unprecedented heights.

“The Cricket World Cup is one of the most viewed sporting events in the world; the recently concluded edition was watched by hundreds of millions of people! Over the next four years, Prime members in Australia will be able to watch their favourite cricket teams and players compete for the game’s biggest prize, on demand, on the device of their choice—exclusively on Prime Video,” Hushidar Kharas, Head of Prime Video Australia and New Zealand said as quoted by ICC.

The deal kicks off from January 2024

Commencing January 2024, this fresh alliance grants Australian cricket enthusiasts’ sole access to every match across elite ICC tournaments in various cricket formats via Prime membership at no additional charge. Geoff Allardice, the head of ICC, enthusiastically embraced the collaboration with Amazon, highlighting the unparalleled opportunity it presents to cricket aficionados nationwide.

“We are very excited to be entering a new four-year partnership with Prime Video for ICC cricket rights in Australia. The recently concluded men’s World Cup has highlighted the interest and passion for ICC events across the globe, and especially in Australia where cricket fans have enjoyed the recent success of their men’s and women’s teams. We look forward to working with Prime Video Australia to provide an innovative coverage of world-class cricket to more fans in Australia,” Allardice said in a statement.

ICC events Amazon holds rights to:

Men’s T20 World Cup: USA/West Indies (June/July 2024)
Women’s T20 World Cup: Bangladesh (September/October 2024)
Men’s Champions Trophy: Pakistan (February/March 2025)
World Test Championship final: England (June 2025)
Women’s ODI World Cup: India (September/October 2025)
Men’s T20 World Cup: India/Sri Lanka (September/October 2026)
Women’s T20 World Cup: England (June 2026)
Women’s Champions Trophy: Sri Lanka (February 2027)
Men’s ODI World Cup: South Africa/Namibia (October/November 2027)
* Deal also includes all ICC Qualifier and U19 World Cup events

Where to watch what:

Australian men’s Tests and all women’s internationals on home soil: Seven, Fox Cricket, Kayo
Australian men’s limited-overs internationals on home soil: Fox Cricket, Kayo
ICC events (male and female): Amazon Prime
Men’s Ashes tours in 2027 and 2031: Nine Network
Other Australian men’s internationals on foreign soil: Fox Cricket, Kayo
Women’s internationals on foreign soil: Fox Cricket, Kayo
KFC BBL and Weber WBBL: Seven, Fox Cricket, Kayo
Marsh Sheffield Shield, Marsh One-Day Cup and Women’s National Cricket League: CA Live app and (select games, including Shield final, on Fox Cricket and Kayo)

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