Here’s how Virat Kohli’s accidental like boosted Avneet Kaur’s brand value by 30%

Jun 17, 2025

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When India cricket superstar Virat Kohli accidentally liked a photo of actress Avneet Kaur on a fan page, no one could have predicted the digital domino effect that would follow. In a matter of hours, a seemingly innocuous social media interaction turned into a viral sensation, propelling Avneet’s brand value and online presence to unprecedented heights. This episode not only highlights the unpredictable power of celebrity influence but also serves as a case study in how a single moment can redefine a personal brand in the digital age.

Virat Kohli’s accidental tap turns into an internet frenzy

The story began when fans noticed Kohli’s verified Instagram account had liked a picture of Avneet shared by one of her fan pages. Despite Kohli quickly unliking the post and issuing a clarification—attributing the interaction to a possible algorithmic glitch—the moment had already ignited a wildfire online. Memes, hashtags, and playful speculation flooded social media, with both Kohli and Avneet trending across platforms for days.

For Avneet, the attention was a windfall. Her Instagram following surged by over a million, leaping from 30 million to 31.8 million in just a few days. The spike in engagement wasn’t limited to followers alone; her posts began attracting significantly higher likes and comments, and her name dominated trending lists. The viral moment was further amplified by media coverage and the endless cycle of memes and discussions, keeping Avneet in the digital spotlight far longer than a typical news cycle would allow.

Virat Kohli's like on Avneet Kaur's picture — (Screenshot: Instagram)

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A 30% leap in Avneet Kaur’s brand value and a flood of endorsements

The impact of this accidental like went far beyond social media metrics. According to digital marketing agency BuzzCraft, the value of Avneet’s sponsored posts shot up by 30%, rising from ₹2 lakh to ₹2.6 lakh per post. This sharp increase reflected not just her expanded reach but also the heightened interest from brands eager to capitalize on her newfound visibility.

In the immediate aftermath, Avneet reportedly secured 12 new brand endorsement deals, spanning sectors such as beauty, fashion, and fintech. Social media strategists described the episode as “organic marketing gold”—a rare and unrepeatable alignment of celebrity influence and viral momentum. Avneet herself seized the moment, releasing a glamorous photoshoot that quickly went viral, further cementing her status as the “Accidental Viral Queen” in the eyes of fans and marketers alike.

This episode illustrates the unpredictable yet immense power of digital platforms and celebrity culture. For Avneet, what began as a random algorithmic interaction became a defining moment—one that not only boosted her brand value by 30% but also opened doors to new opportunities and a global audience. In the ever-evolving world of social media, sometimes, all it takes is a single like to change everything.